- Start to fully understand everything you need to know about SEO
- Start finding new keyword possibilities
- See what competing websites in your niche are doing
- Create an SEO strategy for your small business
What does SEO stand for
SEO stands for Search Engine Optimisation which simply put is making google love your website. Optimisation is all about fine tuning aspects of SEO that you may have previously over looked.
How does SEO work?
Think how many times a day are you searching google? You could be the results for other people’s searches. In most cases the engine is google. And you want google to purr when it see’s your website. Search engine optimisation is optimising your website to be found in the search engines.
The most popular is obviously google but you’ve got bing and a few others who take some of the market share away from google but google is the master. How is this done?
Well, you have SEO which is inbound marketing which businesses use to help increase sales. Your website has product/category pages and service / information pages where you explain what you do. Those pages have content on them and that content gets indexed by the search engines.
SEO works by fine tuning your website to have information on that’s being searched by your target audience.
What are SEO keywords?
SEO Keywords aren’t just words, they’re phrases. Yes, it can be a word but realistically you won’t be ranking for a single word, your SEO keywords are going to be a lot longer than just one word at first. Let us break it down simply. SEO is one of our keywords, SEO Manchester is another then you can keep adding different variations until you have a well defined keyword strategy. The hardest thing it seems at first is knowing which keywords to target.
Yes, it’s good to know but you don’t want to be just keyword stuffing your content. That makes a bad user experience for the user and won’t get you ranking. Your content needs to cover all the bases and use the keywords backed up with informational content.
The first port of call with any SEO keyword research is google keyword planner. If you’re not aware of GKP then where have you been? It’s a free piece of software which you can enter your seed keyword / keywords in to then see what comes out. For broad topics you’ll probably be seeing thousands of results, for more niche one’s you won’t see as many.
You want to us GKP as a starting point but you don’t want it to be the only tools you’re using. We don’t suggest that you pay for fancy tools as in reality most of the paid keyword tools are all getting their information from GKP, so why are you going to pay for it just because a company is marketing something different?
How to find SEO keywords your website should be ranking for
Finding keywords can appear to be quite simple, but it’s all about understanding the right keywords your website wants to focus on. One big mistake website owners make is to just focus on the service pages, what keywords are generated around them. For a complete SEO strategy you need to be thinking more in depth. Having a website isn’t just about making sales it’s about satisfying the needs of your audience.
What you should know about new websites
- New websites take longer to rank than older websites
One thing that most new website owners hate to hear is that their website won’t magically get found straight away and rightly so. Google is all about user experience and delivering a users search query with the best possible answers. Websites that have been around longer will generally out rank newer websites. But here you’ve got to understand just because you have say a 10 year old website doesn’t mean you’ll just rank for whatever keywords you want.
No, the reason why a lot of older sites rank well is because they have high domain authority rankings meaning that there website has a higher trust score, as it’s linked to from high quality websites. The link juice is powerful stuff and it’s one reason why you need to start building backlinks to your website as soon as possible.
- Websites with more backlinks will generally have more traffic.
- Sites with more backlinks have stronger backlink profiles
- New websites take longer to rank than older websites
Where to get started with SEO?
You want to start showing up in the search engines & when it comes to which one, you know which to choose. But even though Google have such a huge market share, it’s still worthwhile checking where you’re appearing with the other search engines.
If it’s your very first time doing SEO then there’s going to be a load of things that you’re unsure off. The first start is to get yourself up and running with a website platform that’s SEO friendly. When you’re wanting to DIY with the simplest options then go for Squarespace or Shopify. If your more web competent go for WordPress.
If your a development wizard then go for Magento (ok that’s not strictly true, you can get by in Magento but it’s just when troubles hit that you may face expensive problems).
Why newbies struggle?
The biggest problem with SEO is that website owner’s don’t understand how to do it correctly because it’s not just something as simple as clicking a button. SEO is optimising your content that answers you audiences questions and that happens on and off the page.
It can be confusing because you have SEO, inbound marketing and content marketing.Put yourself in the shoes of your customers. Let’s say someone is wanting find someone to do SEO for their website, what do they do? They’ll probably start with searching SEO, what is SEO, how do I SEO or something similar built around the word SEO.
What are the differences between SEO keywords?
- SEO is a keyword
- SEO Services is a keyword
- Small Business SEO Services Manchester is a long tail keyword.
Why does this matter?
Because your website is being optimised for keywords, you have to think strategically about the type of keywords that you’re chasing. For us it would be ridiculous to expect to rank for the single term SEO because let’s face it, there’s going to be website’s out there who’ve been doing SEO for 10 years, they have huge backlink profiles and huge marketing budgets. But that’s not to say that you don’t try but you just don’t focus on it
At the end of the day, google wants to show its customers the best results and the best thing to do is never aim for result 1. Always aim to get your website on to the first page of google.The page title tells google what the web page is about and you’ve got two different tactics that you may want to deploy. At first, you need to get your business on to page 1 of google by using strong keywords first.
So for this page we’ve titled it What is SEO & how to do it. Are we going to rank soon for what is SEO? realistically, we’re not which means we need to find other keywords that people are searching for that are less competitive.
SEO broken down in to 3 sections
There’s different ways of doing SEO but the only way you want to do it is by being ethical. When it comes to ranking on google there’s no quick way to rank or to cheat google in to ranking your website above your competitors.
Think about what is google’s objective? Do they want hide epic content from it’s user’s? Do they want to show poor content? No, they want to show the best results and even without and backlinks to your website it’s still possible to get noticed in google. But you have to show google what your site is about and you do that with strong technical SEO and covering the topic you’re talking about in immense detail.
The results of that is because you’ve got the content on the page, you’re going to be ranking for longer keywords and longer keywords aren’t as competitive as one or two word keywords.
White Hat SEO
- Well behaved
- Sticks to the rules
- Aim’s to please
- Wants to be sustainable
To do white hat SEO it helps if you really love your website and what you’re doing. This is because the content will come naturally to them because there proactively interested in learning more about their industry, their customers and how their content is
Grey Hat SEO
A mix between white and black hat seo, grey hat is inbetween the two. Grey hat can be murky waters.
Black Hat SEO
- Doesn’t follow the rules
- Doesn’t think about the consequences
- Takes risks
What are some examples of black hat seo
When a website stuffs their site with keywords, that’s black SEO. This used to work back in the 2000s an early 2010s, to rank your website all you had to do is enter the keywords you want to rank for and that was pretty much it.
Article spinning is taken content that’s already out there and basically copy it but putting your spin on it. This can be done manually or using automated software.
It’s unethical because your not adding any value to the content and it’s just trying to steal other websites traffic. Another problem with it is that people who are doing this do it as quickly as possible so they are usually low quality.
When creating content, obviously you want to be able to check out what other people are doing, but just use that as inspiration and go your own way.
- The purchase of backlinks for your website
- Making new pages or domains with duplicate content
- Automating content
- Hidden text
- Redirecting expired domains with no relevance
Getting started on your SEO strategy
First things first, you need a website
To SEO you need a website, even a crappy website is better than having absolutely no website at all. Well, in most cases so if you’ve already got online and just looking for advice go to step 3. For all you others without a website yet, there’s the obvious options like square space, wix, Shopify which all offer easy websites for a monthly free or even free with wix for some sites.
But should you be opting to go for one of these options? If you have absolutely no technical knowledge what so ever and you don’t know anyone who can help you out then Shopify can be a good option as it requires absolutely no knowledge of anything web design related, everything is pretty much done for you so getting online is simple.
We always like to use magento and WordPress for businesses who have more a budget to work with. That is unless they want a bespoke website built for them. What we love about WordPress is that it’s really user friendly, cost effective for small websites and is extremely flexible. For more information check out our guide on how to make you very own WordPress website.
You need decent hosting
You need to have a domain and hosting (if using WordPress or magento) If your in need of a domain name or hosting, we’ve got the perfect guide’s for you to get your website started.
If you’ve already got a website up, test your content with Siteliner
Siteliner is an epic piece of software. What it does is, it completely analyses the content on your website which is incredible from an SEO stand point. It helps identify how much duplicate content you’ve got, how much common content and how much unique content you’ve got. It’s often said that duplicate content will get you penalised but in reality, duplicate content won’t do a great deal of harm to your website, it just won’t be ranking. Why? Because if the content is already out there, what’s the point of ranking your website?
Siteliner is great for comparing your website to the average website and there’s over 15 different bench mark’s that it grades your website for.
Analyse your websites speed with pingdom and other site speed analysers
User’s expect fast websites, google loves fast websites so your’s needs to be speedy. Did you know you can check your website’s speed out and see exactly what’s causing your website to load slowly? That’s right, it will show every single request your website is making and how fast each one takes to load. It will also inform you about the make up of your site. Images, text, html ratio, it really gives you a clear understanding of areas your website can improve and where it’s rocking.
You should have some active social media accounts
Social media isn’t going away and it can be a great tool to use for brand awareness. One thing we will say though, is if you’re a new business then don’t spend too much time trying to conquer all social media at once. Our favourite social media is twitter, because we love tweeting, but you may find you prefer another one and that’s fine.
If you can have 3 social media accounts, you could automate posts to help you more exposure at no cost to you, or little cost if you’re using a paid platform. Just put out a few posts a day without over doing it and don’t focus on selling, focus on sharing useful content with your audience
Where does your target audience hangs out?
Using Facebook to get more traffic
- 1.5 billion users
- People spend a lot of time on it
- It know’s a lot about it’s user’s meaning easier to target
The problem now with facebook is it restricts the content that it shows its users. So if your posting just randomly then they chances are it’s not going to be seen by a lot of people at all. Facebook wants you to pay for ads with them.
But facebook can be a great marketing tool which provides statistics on how your ads are performing. If you download the facebook plugin called Facebook pixel, you can track what the visitors from Facebook are doing on your website
Using Twitter to find more clients
Get on Instagram to gain exposure
Youtube Videos help your website grow
YouTube can be incredible for your business. Take for example the golf market.
10 years ago, there wasn’t too much on YouTube for the modern golfer. Fast forward to now and you’ve got golfer teachers who’ve gone from teaching people at a fixed location to making thousands of videos on YouTube that are racking up millions and millions of views
And what’s one common thing about these golf videos?
They aren’t ramming sales pitches down their throat. They are making videos about what people want to see. And what’s even more amazing? There’s viewers who aren’t even golfer’s who are watching the channels because a lot of videos are entertaining.
Researching keywords to aim for
Keyword research is fundamental. You need to know which keywords to target. At first, you just need to have a broad range of what you are looking for. For example for us and SEO, you want to type in your keyword to google keyword planner and see what it shows. This is the first step to identifying what keywords you might want to use, but you’ll want to take several precautions
Don’t target the highest and expect to get them, the highest are for the biggest budgets. SEO takes us to SEO Manchester which is a popular keyword for us. You need to understand why people search for things and how that relates to your business.
Did you know that a business needs to be seen by someone about 7 times before they will trust you.
Informational SEO keywords
This is when people are just searching for some information. These type of keywords don’t tend to convert well but can be great opportunities to introduce them to your business. There’s no buying intent, you’re just serving a purpose. The best thing about informational keywords is that by creating content around these topics your website will be genuinely helping people and increasing brand awareness. If you can help people solve their problems then perhaps they’ll remember your site in the future.
For example for our website, we don’t offer hosting to the general public, we just offer hosting to our clients but we’re still interested in helping people out there who are looking for the best hosting for their website because we can offer some good advice.
After being with a variety hosts, we know what’s been good and bad about different ones and not just related to the performance of the website.
Don’t waste your time and spend thousands on these but it’s definitely worth checking out if there’s any huge search volumes for topics in your niche that you can write some content about. When creating content from informational keywords think what you’re audience are wanting? Here for our website we could think:
- How to increase search engine rankings
- What are the best ways to increase visitors to my website
- Best ways to bring more traffic to a website
- Tips on boosting website leads
- Strategies to help with SEO
You see? These keywords aren’t about buying now, it’s about providing information
Navigational SEO Keywords
These type of keywords are all about people looking for something specific. They don’t want just information, they want to be presented a specific service or product.
This is the most l
Transactional SEO keywords
When people want to buy something online what do they do? They’ll use words like buy SEO now or buy SEO packages
One big problem for small businesses is time management and often website owners just want to concentrate on the transactional pages without putting much attention on the informational pages. This is one of the biggest mistakes that you can make. Transactional pages often provide you with smaller keyword search volumes which are difficult to attain top positions. Your transactional pages will benefit so much from having highly researched content loaded with content, with keyword rich links pointing to your transactional pages which is called internal link building.
When you’re thinking about how people are searching your keywords, think of the last things you searched for. For me, I live in Manchester and it’s gone so cold this year, I want to find something to put over the huge windows that cover half the flat. So I searched for how to make living room with large windows warmer. Now that’s a pretty long keyword and one that would get the attraction of a lot of a websites. This was the first time I’ve ever searched this and wasn’t thinking about buying at that moment, but right now, I have the names of two companies in my mind who can help me out with putting some film over the windows. Also I found out I could use thermal lined curtains which is good for bedrooms but for a room you’ll be spending a lot of time in, it’s not the best.
Coming back to our website, let’s say, another keyword, seo help, we know that that person has probably got a website but isn’t ready to buy some seo services. Why? Because they are right to be cautious, they want to know more information without talking with pushy sales people.
Competitor Analysis – Track Your Competitors Keywords
This is the fun part of SEOing. Did you know there’s various tools that enable you to to sneak a peak on what the competition are doing and how they are doing it? Let’s look at the most popular, remember, these are paid software’s, but they offer free trials which can help reveal invaluable information.
What SEO tools should i be using?
SEM RUSH – Free trial for 1 month
AHREFS 7 days for $7
MOZ – 30 day free trial
If you’ve already used your free trial there’s a website like these which offer everything for free but it’s really new so we’re hesitant to rave about it. But it’s pretty awesome. Uber suggest is one of the latest keyword tools from Neil Patel which help you identify keywords but most importantly, keywords your competitors are already ranking for. This information is like gold dust and for a free website it does a pretty epic job in helping you find keywords that you wouldn’t previously have thought of.
Why you need to use Ubersuggest
Ubersuggest is the tool to use in 2020. It’s free, it’s fun and it’s absolutely fantastic. You can use ubersuggest to start improving your website right now. Head over and enter any competitor URL or keyword and it will either tell you want the competition are ranking for or how easy or hard it is to rank for a certain term and show’s you who’s currently ranking for those terms and how many backlinks they have pointed to that website.
Plan the pages of your website
How many pages will your website have? How will they be structured? You want a good URL hierarchy which signifies to google what your website is about
Home / About / Services / Contact / Our Work. Those are the pages you’ll want to have straight away but you also need to look at your blog pages or articles pages. Don’t be put off about blogging. Blogging is still one of the best tools to get your information out there to your audience but now in 2019, it just has to be a lot more epic. And going in to 2020 it needs to be even more epic. Google loves long form content that answers the audiences questions. So why do we still see so many businesses who have hundreds of blog posts around similar content which has thin content and offers very little? These techniques were find in the early 2000s and even 2010s but now you need more.
We’ve seen businesses who’ve got a small website selling 20 products with about 150 pages and the pages had to h1 tags, h2 tags, and thin content. What made it even worse? Around 1/3 of the websites pages all had an identical title tags and meta descriptions. This is why it’s so vital to plan out the individual pages on your website. Just open an excel spreadsheet and down the left hand side put every page of your website then in the second column put the site title, then description, h1 tags etc. I guarantee that once you do this it will give you a lot more clarity about the pages that are on your website.
This is where you use the keyword’s that you’ve researched to put them in different pages. Don’t think just because you’re aiming for one or two keywords in the title tag that that’s all you’re going to rank for. It’s not like that, but by using one or just two keywords in the title tag it’s more concise then that means google is going to have a clearer understanding of what that exact page is about and what it should be ranking for.
Start creating the content for your pages
Creating content is hard, creating content that’s amazing is even harder but all it comes down to is how can you help your audience? What questions are your audience asking? This is where you need to create content but what’s the best amount to content to have?
Creating content check list
WHAT’S THE WORD COUNT GOING TO BE
Never produce content just to get a high word count, but be aware that you need to create substantial content. But that doesn’t mean you need to have a every single page as huge power pages with 4,000 -10000 words, but it would be useful to create a content strategy where you single out the heavy topics and decide to write larger pages about them.
You will find there’s some cases where 1000 words fully boxes off everything that you need to say. The problem with theses pages is that it can be harder to rank for in the short run and the long run for smaller websites especially.
What also happens is that because there’s less words the amount of keywords your website is ranking for won’t be as many, as say if the content was more complete with either more topics or more content centred around the current topics
WHAT’S THE TITLE OF THE PIECE
WHAT HEADINGS WILL YOU USE
WHO DO YOU WANT TO TARGET?
Create enticing page titles and meta descriptions
When your content appears in the search engine, it appears in a certain way that your familiar with. But did you know the maximum character count is about 70 characters in the title. Then for the description it’s about 155 characters. The title tag is the powerful part for the search engines and user. The description is more useful for the user, this is your sales pitch to entice people to click on your links over the competitors.
This is one reason why always aim for page 1 rather than position 1 first. If you’re on the first page of google then the chance of your website’s title and description being seen are increased. Yes, google ranks site’s with high backlinks, but if you can get your website on to the first page then you’ve got higher power to move up in the search engines even more.
If your website truly has better content than other websites on the same topic, this will be proven by the metrics. Think about it, if people are clicking on the top results, then feeling unsatisfied and go back to the search engines in the hopes of finder better content, then your website is in with a chance.There’s 9 other results on the top page, and let’s be honest, we’ve been in the position where your searching for something and the top results just don’t cut it then further down the page, you find a something that answers your question a lot better.
This page’s metrics will show people didn’t go back to the search engines, people spent x amount of time on that page and perhaps clicked through to more pages on your website. This show’s people are using your website for longer periods than perhaps others are.
Optimising your images to be SEO friendly
Your website images need to be optimised for page speed. You’ve heard all the talk about how google loves fast sites and yes, whilst this is true it’s only half of the story. If everything sucks on your site except for your speed, you’re not going to find yourself ranking just because the site is fast as it doesn’t deliver any content to your audience.
But what does google hate? Google hates slow sites, why? Because people are impatient, we want things now, we want everything right now. So if the site loads slowly then it’s a bad user experience and you can say bye bye to traffic from google. There’s various reasons for slow websites but one of the most common we see is poorly optimised images which are so easy to fix. If you’re downloading images from stock sites those images can be HUGE. And we’re not even talking 1mb here, we’re talking 4mb, 5mb and even higher and there’s people online putting a variety of images on their website which are MASSIVE.
All these images take time to download and waste resources. If you’ve got an image, follow our two step process for diyer’s. Firstly, head over to pic resize and resize your image to a size that’s large enough but not too large. If it’s a png file you can swap it to a jpg to save some extra mbs. Once you’ve got a size that your happy with head over to tinypng.com and upload the image and compress it. This should be taking your image from about 1m to 75b depending on how colourful the image you are using is and how much detail is there.
User’s on WordPress can also use Smush to help compress images even further. You can also use a content delivery network to help deliver image heavy websites to their audience.
Promote your content & Perform link outreach
Even scarier than creating content is trying to find links to your website.
Are you thinking who the hell is going to link to my website?
Then you’ve probably got more problems than just SEO, your website needs to be a fine tuned machine and a website that people want to visit.
Check in on google analytics and google search console
Google search console will become your best friend. We absolutely love using google search console to identify areas we can improve and other areas where we can help more people. Setting up google search console is fairly simple and you should have it completed within about half an hour, for more information check-out our guide on how to set up google search console and how to set up google analytics
See which keywords are getting you the most impressions
You’ll want to see how many impressions that you get. Ultimately, clicks are what counts, but as a new website, you need to get as many impressions as possible on as many different subjects that you can build upon. If you’re getting impressions then that’s showing your work is working correctly. Obviously it’s not the results you want in the end, but this should be seen as a huge win for you, especially if you have no prior experience with SEOing.
Check how your website looks and works on different browsers
People are viewing websites on a wide range of devices, sizes & browsers. It’s a bit of a pain in the arse but you’ll want to check out how things look and work in different browsers. And you’ll be wanting to do a more in depth test that just checking on your laptop/desktop. There’s dedicated website’s where you can go to check cross browser functionality.
Finding New Blog Ideas To Write About & Centre Your Content Around
How to find blog ideas?
The simplest thing to do is look at what other people in your industry are doing. You don’t want to copy people because that content is already there, the key is to make it better. This is the downfall for 80% of DIY SEOers, this is the hard bit, this is one of the single biggest factors why website’s fail to gain traction, because most the content is terrible. Content just produced because you need content isn’t going to be read by many people and especially not the one’s who you want to be reading your content. If you have a website up right now, ask yourself, is this a website worth visiting? Is it better than the competitors or at the very least equal.
Top Marketers to follow online
We have three suggestions for you. We know there’s a lot of high quality marketers out there, but for people who want to do their own SEO these 3 people will definitely help you out. How do I know? Because they’ve helped me, it’s that simple.
The King of Digital Marketing – Neil Patel
Neil Patel is a digital marketer who’s big time. He helps AirBnB, he even helps google out so you know he’s someone who can be trusted to give some pretty epic advice. If you head over to his blog you’ll find hundreds of huge blog posts that nail every topic he’s talking about. What’s even better is he’s created the tool ubersuggest which is basically a free SEM rush / Ahrefs. Whilst not as indepth as the paid versions this tool offers incredible insight in to how your competition are ranking and what they are ranking for.
These two guys are as genuine as they come. They don’t claim they do magic stuff all they is create content that helps out their audience. Whilst everyone wants a great website, not everyone wants to put the effort in to create the content but if you do get that content created then you don’t have to worry so much about creating great links. Why? Because if you’re website has great content then you’ve got what the audience wants and people will naturally link out to that page.
I’ve been getting e-mails from Matthew Woodward since about 2013. When we started out first website he was the one we found and started learning from. Our first site started epic, then we got hit by the google updates in 2012 and recovered a bit in 2013 but then we discovered we love doing SEO more than selling t-shirts and hoodies.
Matthew has all sound knowledge on every SEO subject and will definitely help you find information on building backlinks which is one of the most annoying tasks for an website but it needs to be done. Great content & great backlinks is a sure fire way to get your website to the top of google and Matthew will give you information you’ve probably not heard before.
Can I really do DIY SEO?
If you have a passion for what you're doing then yes, you can perform DIY SEO and see results
Case Study: What does SEO cost?
There, you have it, but £600, what does that include?
Ok, SEO doesn’t actually cost £600, but this is the best estimate for an average small business
How long is a piece of string? SEO prices are wildly inconsistent and buyers should be aware of how much they are spending. You want to be getting the best value for money but you also need some cheap seo without it being crappy.
Seo prices per month can vary hugely and obviously it depends what type of clients the seo provider has. Don’t be put off seo services prices just because you see some are thousands and thousand per month, if you’ve got a small website you don’t even need to spend over a thousand per month.
SEO Manchester Prices keep on rising, what should you be paying?
When thinking about how much to pay for SEO, you have to think about he type of business you want to be working with. If you’re budget is high or unlimited then price won’t be so much of an issue for you but the reality is your looking for the lowest prices possible. There’s no such thing as a one size fits all price for SEO, as every website is different and requires different options when trying to fight the competitors on google.
Here for you, we will break down one of our clients cost. Eric ( not real name) came to us needing to get his website going. He had been online for the last 10 years but his website never got any traffic except directly and his website was bad. He’d lost contact with his previous web designer and now had a broken website that he couldn’t access. The password for Cpanel no longer worked so the money he’d invested in to the old site was totally lost.
We met with Eric and explained to him he had several options when it came to getting a new website up and he decided to go with the most popular option, getting online with a WordPress website. Now, Eric doesn’t have a high budget but he understands he needs to invest a little bit on getting his website up.
The total cost for getting his website up was £1500 which gave him a cool home page, 8 service/transactional pages and about 15 blog posts which we had to go through an optimise. Ok, so we started 2 years ago and the first year we spent getting the website back on it’s feet and established a benchmark.
Over the last 16 months, Eric has been on a plan about £400 per month which is on the lower end of the spectrum but he could have been paying £800 else where and not received the level of service we are supplying him. So the first 6 months (this doesn’t have to be six months). In Eric’s case his business went in to liquidation in 2016, so, starting in December 2017 we we’re told my business can’t afford a huge lump sum figure, but we can pay monthly and build the website in small steps.
It must be noted this isn’t always the best options for businesses but we were lucky Eric is a good guy and good to work with. So, in total so far as of 2019 November, in the last 16 months.
- Total Impressions 230,000
- Total Clicks 8200
- Average CTR 3%
- Average Position 30
- Total spent £1,500 on Website / £5,000 SEO
6500 spent over two years is around £250 per month
What if I told you know we could get your website online for £250 a month, it would look good, it would be built solid and we can help optimise and create some content to get some people in. What we are most proud of is the total impressions. Now total impressions isn’t what you need, you need clicks, but your website has to walk before it can run
6500 total price / 230,000 impressions = 0.0282608696
So let’s say that’s 0.03p per impression
6,500 / total clicks 8200 = 0.79 per click
Because we aren’t putting more content on, our pages are showing up on google for a large amount of search terms, but our click through rates should be a lot higher, but because we’re doing a well rounded content strategy, we want to get as many branches as we can for the most cost effective rate. Then there’s the added revenue from the website. Let’s say the website gets you an extra 2 clients a month. We’ve choose a very conservative number to make it easier to image how it would work out for your business, but with Eric he has about 3 different revenue streams.
Revenue A – Providing a service (lessons)
B – Optimising tools for that service (customised equipment)
C – Events
So here, we’ve got 3 different areas to target then blog posts surrounding these ideas and now, we’re 24 months in to the project and we’ve been doing seo actively for 16 months but we did help out before when setting up the website .
Seo is all about getting more traffic to your website, so you have to understand the different avenues this can take.
Think about blog page articles, e-books, pdf, video, infographics, you’re probably worrying about the costs of doing this already, but these are the type of publications that your website will need.
Price break down
300 per month
Month 1-3 – The first few month’s we spent getting the site correctly optimised. This is a brief term but it covers a huge variety of topics.
The biggest problem the website had was that it just didn’t have any unique content. Ok, it had some but it was about 15% unique, 50% common and 35% duplicate content so, in google’s eyes, it had very little value to offer the audience. The amount of pages was about 40 which isn’t a bad amount to have, but it’s not great when those pages are spread out with thin content. Another major problem was that because the content sucked, it was hard to foresee a strategy that could be cost effective and give the fastest results. What we mean here, is that, we could have started page by page doing one individually then moving on to the next one. The problem with this was that we didn’t have much to offer them at this point.
For the first six months that the website was up, we had no original pictures of the services we were offering. Two years later, we still don’t have the best images but the images we do have are 1000% better than using crappy stock photos. Take one article for example. Because are reach is pretty small with the services that are offered, we made a golf shoe guide. Now, we could have just made a small piece of content that didn’t offer much to the reader’s but that’s not what we do.
We created a 4500 word guide for everyone who’s looking to buy golf shoes. So we started with the essentials but not so obvious, what type of feet does the golfer have? Heck, do you know what type of feet you have? There’s 7 different types, we never knew that until we create that article and that’s what you need to do with your content. Your content needs to speak to your audience. Now, because we don’t have a high authority website, we’re not going to rank as easily as other websites who’ve been actively doing SEO for the passed 10 years. We’re playing catch up, but we’re going to catch up. After 12 Months – We now have 18 pages of informational content that are getting incredible impressions and the clicks are starting to add up. One thing to mention about this website is that it’s around golf which is seasonal.
The breakdown of what Eric received
14 pieces of heavy content. – The content on the old site was short and boring and didn’t get any clicks whatsoever. There was about 25 blog posts which we condensed in to about six. The problem with having 25 blog posts with an average of 150 words each is that no one is going to read them because they aren’t going to be found on google because the content is too thin.
Ok, I hear you say that you’ve seen google results with minimal text on and maybe even just a video and that’s ranking. The reason for that is the website probably has very high authority and the video rocks. When people click through to the page and watch a video which could be at least 10 minutes long or even longer then that means people are going to be staying on your page longer.
SEO Plans & Pricing
Because everything is so unpredictable, it’s so hard to say you x y and z costs but we’ll do our best to break down to you the prices you should be expecting to pay and ones where you should be cautious. There’s no average price for SEO, as there is too many variables but if you want a price, say £750 per month. That will either make you happy, sad, or curious.
That’s half the price of an employee on minimum wage so you could be paying more to get someone to do it in house and to get someone good is going to cost you even more. Firstly, super cheap seo plans that cost from £50 to £300 are usually going to provide your website with very little value but that’s not to say that you should be spending thousands. The problem with spending so little is that realistically little is going to get done.
Understanding what SEO will cost YOUR website. The obvious factor is the size of your website. If you’ve got a website with thousands of pages then the costs are going to be higher. There’s no getting away from that.
Ecommerce SEO is going to be more expensive because a) you have product pages, category pages, & blog pages that you need to be focusing on. Always pay monthly for SEO. It’s rarely wise to be paying for your SEO for a year in advance. You want to be in control. There are set up costs though involved which are essential to provide a good foundation. For example, we have one potential client who’s used Shopify to make his website and what’s happened two years later? The website is still invisible on google.
It’s a clothing brand and the website is basically just a standard shopify theme with his products thrown in. They have about 150 pages indexed in google and it just looks a mess. You can use Screaming Frog to get a good look at how your website is viewed through google’s eyes.